You need a revenue system
About this episode
Jacco van der Kooij has spent over a decade telling SaaS companies how to build revenue systems. His read on AI is not that it makes teams faster. It's that AI revealed what was already broken. Companies never trained their people properly, and their marketing and sales systems were built not to talk to each other. The tools didn't cause the problem. They exposed it.
The conversation runs from why the knowledge gap between buyer and seller has flipped, to why incumbents can't copy AI-native companies without rebuilding their data layer, to why the channels most GTM teams lean on for pipeline — SEO, cold email, and LinkedIn — are all losing their pull at once. Jacco argues for building systems over hiring people or buying more tools, makes the case that a real-time data system is the single most urgent thing a company can build, and pushes back on revenue per employee as a number that means one thing to a VC and something else to whoever has to run the business.
Chapters
Guest
Jacco van der Kooij is the founder of Winning By Design. Connect with Jacco on LinkedIn.
About the show
Growth After Headcount is a podcast and a book about how companies scale with AI instead of people. New episodes weekly. The book lands in 2027.
About Haris
Haris Odobasic is Managing Partner at Revenue Wizards, a GTM and RevOps consultancy, and the author of The RevOps Pendulum. He writes and speaks about how AI is changing the way companies are built and scaled. More about Haris →
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