Growth After Headcount

How to Scale a Company with AI Instead of People

For decades, growing a company meant growing a team. More revenue, more people. That playbook is dead.

A new generation of companies runs on AI instead of headcount. Small teams, serious revenue. This book shows how they do it, based on original interviews with the founders building them: Adam Robinson (RB2B), Amos Bar-Joseph (Swan AI), Omar Ismail (Ascent), and more.

It's written for two readers. Founders building AI-native companies from day one. And leaders inside existing companies who can no longer ignore them.

The metric that runs through the book is revenue per employee. Not headcount, not funding raised. How much revenue each person in your company actually produces, and how AI changes that number.

Coming 2027

Want the ideas before the book ships? Every interview becomes a podcast episode, and the newsletter carries the thinking as it develops.